How to Drive Organic Traffic to your Website – It goes without saying that a website is one of the most fundamental marketing tactic for brands and organisations around the globe. At the same time, it is important that brand managers understand how to enhance and improve website traffic, so that they can maximise their reach on the digital platform. Optimising the traffic of a website is therefore crucial for the digital success and growth of any brand/organisation. One of the way in which brands can do that is by continuously updating the content of the website. At the same time, it is important to remember that the updated content must be line with the needs and expectations of the customers. It must be good enough to keep them interested and engaged right till the end. Further, depending on the source, the quality of the website visitors can also change.
One of the most common sources of visits to a particular website, direct traffic allows visitors to come without referring website. When a visitor follows a link from another website, the first site is called a referrer. These sites can be multiple types including blogs, search engines, other websites and social media where there are links that visitors follow in order to reach your website. Direct traffic however categorises the visitors that are not based on a referring URL. Many times, direct traffic is a result of of a person entering the URL of the website in a manual manner or because they have already bookmarked the website. In most cases, direct traffic is a result of employees logging into your page and it is important that brand mangers effectively filter this data from the IP address so that this is not included in the traffic of the website.
All marketers strive to achieve better and higher organic traffic because that is the true proof of the popularity and reach of a website. Organic traffic is defined as traffic that comes from search engines including Google, Bing and Yahoo. It is important to know that paid search ads are not a part of organic search results. Many softwares that track website traffic like HubSpot and Google Analytics have a separate category for paid search traffic or PPC.
Organic traffic is directly dependent and linked with search engine optimisation. The more competitive keywords a brand is able to capitalise on, their organic searches will automatically increase. One of the ways to enhance and improve organic traffic is by blogging good and quality content. Because blogs are great sources of information, they have a direct impact on the organic traffic numbers of a particular website. This means as brand mangers, it is important that they are always on a lookout for important and good keywords that can not just improve organic search results but also help to position brands in a better and superior manner manner.
The very first step to developing search engine optimized web content for your business is to know your target audience.
The very first step to developing search engine optimized web content for your business is to know your target audience. Knowing the gender, age range, ethnicity, income level, interests, and attributes of your primary audience member will help you to understand what they are searching for online.
Step 1: Identify Your Selling Points
What makes your business special? What is it that you offer to customers? Why would someone come to you for the products or services you offer? Identifying your key selling points is the first step to identifying your audience. Knowing what makes you unique will help you to understand what types of people are choosing you over your competitors.
Step 2: Examine Your Existing Audience
Take a look at your current customers and analyze who they are, what they like, and how they make purchasing decisions. Begin analyzing your current audience with these tactics:
1.Collect emails from purchases and send follow-up surveys
2.Invest in Customer Relationship Management (CRM) software
3.Collect demographic information at the point of purchase
Step 3: Ask an Outsider’s Opinion
We often have a blind spot when it comes to analyzing our own company and what our audience expects. We all become so immersed in our internal jargon and processes that we have a hard time stepping back and looking at things from an outsider’s perspective.
Enlist outsiders, like third party vendors, friends and family, or a random sample of people to provide insight on your company, services, and practices. Of course you will want to take some of this information with a grain of salt. However, certain feedback can really get your wheels turning!
Step 4: Create an Audience Profile
Your next step is to create an audience profile for each of your audience members. Have some fun with this part! Come up with names for each of your key audience members and list their attributes, goals, and what they may be typing into search engines. This will also come in handy when you add new people to your marketing team and are tasked with introducing them to your company!
Content marketing is an essential part of the digital strategy of a brand. This is because content will always remain the king and is one of the best ways to attract traffic in an organic manner. The key here is therefore to write content that is based on the needs and requirements of the target audience. For instance, a website that is selling fashion wear should focus on writing content about fashion techniques that will enhance and improve the people’s knowledge about the latest trends and techniques in the fashion industry. The first step in writing content that is SEO optimised is to ensure that is based on solid keyword research. The content must also be promoted across all channels so that it can be easily found on search engine channels including Google.
What is Content Marketing?
Content Marketing refers to a strategy that focuses on the creation of good quality, relevant and consistent content with the aim of attracting and retaining a clearly defined audience. It will ultimately drive the audience to buy the product or service bringing revenue to the company. It is done subtly with the intention of changing or modifying consumer behavior
The easiest way to create back links to your existing articles or landing pages is by using a good internal linking system. Internal links are not only valuable for SEO, they’ll also keep your readers on your site for longer.
By linking to relevant posts you’ve written before, you can build quality links on your site and use the anchor text you prefer.
1. Make sure your back link anchor text is diverse
We said above that using only an exact keyword match as anchor text is basically asking for a Penguin penalty.
But, does that mean that there’s one type of anchor text you should be using 100% of the time?
No!
In fact, the best practice to create a truly natural back link profile is to use all of these different types of anchor text, depending on the situation.
Diversity in back links looks much more natural, and helps your website to avoid getting a penalty.
2. Use exact keyword matches only as a last resort
Exact match anchor text can be dangerous. However, it also has the power to truly boost your website’s rankings.
You just need to know when to use it.
For example, if you’re invited to do a guest post and are allowed to place a back link within the content, this is a great place for an exact match.
Just keep in mind that exact match anchor text should make up the smallest percentage of the back link anchor text you use. This will make the places where you do use it even more powerful, while keeping you penalty-safe.
3. Consistently check your back link profile
Whenever you generate new back links, it’s very important to see how they’re affecting your website.
To do this, you need a tool that monitors your entire back link profile, showing you which links are working and which are hurting you, along with the anchor text that each one is using.
Monitor back links allows you to see all the details of your back link profile in real time, as well as get instant notifications whenever you gain a new link.
This makes it easy for you to stay on top of all your links and catch any potential problems straight away. You’ll be able to check the exact anchor text used in each back link, and determine how this affects your ranking.
Check out the Free back link Checker to get a deeper look at your back links right now—you might be surprised by some of the links pointing back to your site!